Beginning Boutique Makes Fairfield Its Main Headquarters

One of Australia’s fastest growing fashion e-commerce stores that focuses on a wide and exclusive range of women’s clothing is coming to Fairfield.

Sarah Timmerman, the founder and director Beginning Boutique is pleased to announce that they have secured a five-year lease in the city. Her own team is ecstatic about this recent development and a big move to what will be regarded as their new headquarters..

Their business will be at 11 Cornwall Street in Fairfield. There are three buildings in the facility and the business will occupy one building. The facility has a 1,093 sqm warehouse, 253 sqm showroom, and 501 sqm office and amenities.

The location of the boutique is ideally suited to their business. Its close proximity to other fashion retailers makes it accessible for suppliers and staff.

Beginning Boutique had its humble beginnings at a home in Forest Lake, later on establishing an office in West End. Ms Timmerman went on a trip for a Paris fashion boutique for her 21st birthday, which triggered an inspiration to start a clothing line of her own.

In 2015, her boutique went on to win a Queensland Business of the Year in Brisbane award.
Her business targets women aged between 16 and 24. Their purple branded dust back along with a handwritten postcard and a holographic post bag gives the items delivered to women all over Australia a personalised feel and these have contributed to the success of the business.

By 2020, Ms Timmerman aims to expand overseas and open offices in Hong Kong and Los Angeles.